ModBela
Custom Décor Studio
Challenge
ModBela, a new entrant in the personalized décor market, needed a complete brand foundation to stand out in a competitive space. From a strategic naming process to a unified visual identity and an engaging website, the goal was to create a distinctive and memorable presence that highlighted ModBela’s unique offerings.
Solution
I spearheaded the creation of ModBela’s brand, emphasizing timeless beauty and customization:
- Strategic Naming: Developed the name ModBela, a fusion of modern design and timeless elegance.
- Visual Identity: Crafted a cohesive brand with a professional logo, refined color palette, typography, and tone of voice that reflected sophistication and creativity.
- Website Design: Designed an elegant, functional website to showcase ModBela’s customizable décor solutions and engage their target audience.
- Photography Direction: Directed a professional photoshoot to capture the essence of ModBela’s products and style.
- Marketing Collaterals: Designed custom stationery and other brand materials to reinforce their distinctiveness and attention to detail.
This comprehensive branding initiative established ModBela as a premium custom décor studio, effectively appealing to discerning clientele.
My Role
- Branding Strategy & Visual Design
- UX and Web Design
- Marketing Collateral Development
- Photography Direction
